JOEL is a combination of Noel and James, Emma and Matthew Pearson’s twin boys who were born sleeping in 2011. They founded JOEL in 2012, with friend Lisa Bramley, after they discovered a lack of support throughout their first rainbow pregnancy - the term referred to as a baby born after a loss.
The initial focus of the JOEL team was to raise funds for a local Sands group (Stillbirth & neonatal death charity) and Bassetlaw Hospital, as a thank you for all the wonderful support received.
Since our Charity began, over 24 years ago, we have undertaken more than 18,900 life-threatening missions, delivering specialist medical attention to the people of Lincs & Notts in their greatest hour of need. Traveling at speeds of up to 200mph, our skilled team of pilots, doctors and paramedics effectively bring the equivalent of an A&E department to the scene of an incident and can transport a patient to a specialist unit or major hospital in a fraction of the time taken by road ambulance.
